Don’t lose out on work and potential commissions by making these common mistakes. We’ve been talking about how journalists can use their unique experiences and skill to get lucrative content marketing gigs. I’ve given you a basic tutorial on what content marketing is and why you should care, as well as a step-by-step roadmap for […]
Ethical Issues To Consider As A Content Marketing Writer (And How To Avoid Them)
An award-winning journalist on some ethical issues that appear when you transition to content marketing writing. When journalism meets content marketing, sparks fly. That’s because merely the impression of a conflict of interest is enough to cause ethical issues. You only have to visit a journalism forum once or twice and throw in the phrase […]
How to Find Your Content Marketing Niche as a Freelancer
How to select a content marketing niche that is not only profitable, but fun and fulfilling. If you want to understand the importance of specializing in a content marketing niche (or two), here’s a story for you. Two years ago, my husband had a strange twitching in his eye that was painful and limited his […]
How Much Does Content Marketing Writing Pay?
Average rates: $1 a word. (With some caveats.) You’re interested in content marketing writing because you’ve heard it’s profitable, right? That’s the key. How much does it pay? And this is a good question to ask—a great question to ask—if you’re in business for yourself. A freelance writer who doesn’t make money doesn’t remain freelance […]
From Journalism To Content Marketing In 7 Simple Steps
Make the leap from journalism to content marketing and start earning average rates of $1 a word and up. The leap from journalism to content marketing is an obvious one. Think about it—both use the same storytelling and research skills, both kinds of work require you to become an expert on the topic very quickly, […]